Social Media Marketing

somX

About This Course

The Social Media Marketing course offers an in-depth look at the basics of social media marketing. This four-workhops program covers the different types of social media, teaches the skills needed for creating engaging content, and explains how to use analytics to monitor and improve your marketing efforts. The course is designed for both beginners who are new to social media marketing and small business owners looking to grow their presence online.

What you'll learn

Understand the fundamental principles of social media marketing.
Identify the unique characteristics and business utilities of different social media platforms.
Develop skills in creating impactful content tailored to various digital audiences.
Learn to define and target your audience effectively.
Master the basics of organic and paid social media strategies.
Gain proficiency in setting up a content calendar and selecting the right platforms for your message.
Acquire the ability to analyze social media performance and make data-driven decisions.

Course Outline

Workshop 1: Introduction to Social Media Marketing

Introduction to Digital Marketing
Introduction to Social Media Marketing
The Social Media Landscape Overview
Social Media and Businesses

Workshop 2: Understanding Different Social Media Platforms

Social Media Platforms Overview
Use Facebook to Connect People and Businesses
Find People That Care about What You Do on Instagram
Use Short Video to Connect on TikTok
Join the Conversation on Twitter
Build Professional Connections on LinkedIn
Engage and Entertain with Video on YouTube
Creating a Facebook page, Instagram Business Profile, and Twitter account

Workshop 3: Content Creation For Social Media

Content Creation Concept
Different Types of Content
Defining your Target Audience
Understanding Your Customer’s Journey
Developing a Content Calendar
Choosing The Right Platform

Workshop 4: Social Media Advertising and Analytics

Organic VS Paid Social Media Marketing
Setting Up Your First Social Media Ad Campaign
Understanding Social Media Analytics
Key Social Media Metrics Explained
Reporting and Communicating Your Findings

Requirements

No prior marketing experience is required.
Access to a computer and internet connection.
A keen interest in learning about social media trends and marketing techniques.

Course Staff

Abdishakur M. Adam

Abdishakur, the lead instructor for this course, is a renowned social media expert and currently serves as the Digital Media Officer at Hormuud Telecom. With extensive experience in the field of digital marketing and social media strategies, Abdishakur brings a wealth of practical knowledge and insights. His expertise lies in leveraging social media platforms to enhance brand presence and engage effectively with audiences. Abdishakur's approach to teaching combines theoretical understanding with hands-on practical skills, ensuring that students are well-prepared for the challenges of today's digital marketing landscape.

Frequently Asked Questions

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