What You'll Learn

• Understand the fundamentals of teaching cases, including the differences between teaching and research cases, and reality versus fiction cases.
• Learn the art of crafting engaging and effective teaching cases, focusing on real-life scenarios and ethical considerations.
• Master the research process essential for developing comprehensive and insightful teaching cases.
• Acquire skills in writing compelling case studies, including structuring the narrative, detailing the organization, industry, and context, and presenting challenges and alternatives.
• Develop proficiency in creating teaching notes that complement the cases, with a focus on case summaries, learning objectives, target audience, and teaching plans.
• Gain insights into the publication process for teaching cases, including identifying suitable journals, preparing for submission, understanding the peer review process, and exploring case competitions.
• Participate in interactive workshops and hands-on activities to apply the learned concepts in real-world scenarios.
• Access comprehensive resources and expert guidance to enhance your skills in case writing and educational impact.

Course Outline

1. Workshop 1: Getting Started

   • Course Introduction
   • Lesson 1: What is a case?
   • Lesson 2: Teaching vs research cases
   • Lesson 3: Reality cases vs fiction cases
   • Lesson 4: Where to draw the line?
   • Lesson 5: Why write cases?
   • Lesson 6: The cut-off for cases?
   • Assignment 1

2. Workshop 2: The research process

   • Course Introduction
   • Lesson 1: What is a case?
   • Lesson 2: Teaching vs research cases
   • Lesson 3: Reality cases vs fiction cases
   • Lesson 4: Where to draw the line?
   • Lesson 5: Why write cases?
   • Lesson 6: The cut-off for cases?
   • Assignment 2

3. Workshop 3: Writing the case

   • Workshop Overview
   • Lesson 1: Writing the opening section – the immediate issue
   • Lesson 2: Writing about organization
   • Lesson 3: Writing about industry/country/context
   • Lesson 4: The problem/challenge/issue in greater detail
   • Lesson 5: Options/alternatives
   • Lesson 6: Closing paragraph
   • Lesson 7: Exhibits
   • Assignment 3

4. Workshop 4: Writing the teaching note

   • Workshop Overview
   • Lesson 1: Writing the case summary
   • Lesson 2: Choosing keywords
   • Lesson 3: Learning objectives and key issues
   • Lesson 4: Target participants and course context
   • Lesson 5: Suggested participant assignments
   • Lesson 6: Teaching plan
   • Lesson 7: Questions analysis
   • Lesson 8: Epilogue
   • Assignment 4

5. Workshop 5: Getting Published

   • Workshop Overview
   • Lesson 1: Best journals for teaching cases
   • Lesson 2: Preparing for submission
   • Lesson 3: Case submission
   • Lesson 4: The peer review process
   • Lesson 5: Case competitions
   • Assignment 5